Mdraeger's Reviews > What Women Want: The Global Market Turns Female Friendly

What Women Want by Paco Underhill
Rate this book
Clear rating

by
U 50x66
's review
Aug 16, 2010

liked it
Read from August 16 to 21, 2010

This book was interesting, but not quite as good as "Why we buy" Some interesting observations and some that rely pretty heavily on a certain stereotypical viewpoint of women.
flag

Sign into Goodreads to see if any of your friends have read What Women Want.
Sign In »

No comments have been added yet.