Alain Burrese's Reviews > Purple Cow: Transform Your Business by Being Remarkable

I really liked “Purple Cow: Transform Your Business By Being Remarkable” by Seth Godin. It's a simple book with a powerful message supported by examples. Godin is right on the money with trying to get people to change the way they think about business and marketing. That's the key to this book, it gets you to think a different way. The tried and true marketing strategies of years gone by just don't work like they once did. If you really want your business to thrive, you must discover your own Purple Cow, or better yet, create your own Purple Cow.

Again, it is a simple book, and one that can be read short segments at a time or right through. But just because it is simple doesn't mean it isn't powerful. That is, if it changes how you think. What it lacks is a specific blueprint for becoming remarkable or making a remarkable product for your business because that is beyond the scope Godin set out to write about. Once again, the best thing about this book is that it stimulates thought on how to better be remarkable and market in this different time.

Read this book to be motivated to become remarkable!