DoctorM's Reviews > Karma Cola: Marketing the Mystic East

Karma Cola by Gita Mehta
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's review
Jul 18, 2010

really liked it
bookshelves: far-foreign, out-in-the-colonies

A bleakly, acidly funny look at the Westerners who went out to India in the 1960s and 1970s and the dance of mutual incomprehension and exploitation that resulted. Mass marketed Enlightenment, commodified exoticism, and gullibility abound here. Call it a darker, subcontinental version of "Hideous Kinky"--- and one that, as heroin replaces hashish amongst hippies and enlightenment seekers, gets darker as it goes.
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