Alex Plutzer's Reviews > All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

All Marketers are Liars (with a New Preface) by Seth Godin
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it was ok

This book was incredibly unimpressive. It would be a fantastic 10 page essay but is clearly stretched out so as to barely fit into a miniature book. It's a quick read but it should be quicker. Seth regurgitates the same few points every few pages. I'd recommend reading the first 10 - 20 pages and putting it down. It feels like a knock-off of more substantial reads like Crossing the Chasm.

Seth also has a habit of immediately contradicting himself - "it's not the product, it's the story" followed by "it's not just the story, it's the product" - excuse me?

Also filled with a shitload of very shallow opinions like that "people buy SUVs to feel powerful" and a lot of overdramatic anecdotes. The last half of the book was exhausting to finish.
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Reading Progress

November 26, 2014 – Started Reading
November 26, 2014 – Shelved
November 26, 2014 –
50.0%
December 1, 2014 – Finished Reading

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Juan Serenellini agree! i would also add Seth trying to be smart


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