Richard Mulholland's Reviews > Selling To the VP of No

Selling To the VP of No by Dave  Gray
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Jun 27, 2010

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bookshelves: business

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Update: this surprises me, because I'm a huge Dave Gray fan - perhaps I'm simply not the audience for this book.
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Reading Progress

Started Reading
March 11, 2006 – Finished Reading
June 27, 2010 – Shelved
June 27, 2010 – Shelved as: business

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Dave Fair enough Richard! It's definitely a niche book written for a very specific purpose -- to help people who are new to sales quickly skill up on consultative selling. I often recommend it to people who have that need. It's like a "Selling for Dummies" book. If you don't have that need I would not recommend it.


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