Jean Kelly's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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Jun 25, 2010

it was amazing
Read in June, 2010

Fascinating, easy to read behavioral economist discussing various studies he and associates have done showing how we make decisions in irrational ways that we are unaware of. Great fun to read and recognize myself in!
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