Luciano Palma's Reviews > The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

The New Rules of Marketing and PR by David Meerman Scott
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's review
Jun 17, 2010

really liked it
bookshelves: listened-audiobook
Read from June 17 to 26, 2010

This book is very good a reference for preparing your company to deal with Social Media.
Using a practical and easy to read language, the author offers real examples and very good advice.
Good for understanding the changes that we're going through in the Marketing and PR field.
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