James Perkins's Reviews > Socialnomics: How Social Media Transforms the Way We Live and Do Business

Socialnomics by Erik Qualman
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's review
Jun 13, 2010

Read in June, 2010

Seemed like one of the most vital books on Social Media aroung, but it really revealed itself to be nothing more or less than a parade of catch-phrases. But besides the shallowness of Qualman's assessments, he levies enough anecdotes to make everything he's saying sound so obvious as to be banal.

The "glass house generation" is an incredibly scary thing. But Qualman's insistence that Social Media makes our lives more effective doesn't come across as truth so much as it seems a truism--a fact that, on the face of it, seems to be everything we were looking forward to. But when I think of a society predicted by Qualman, where professional, personal, and corporate identities become one, I can't help but think of an acidic gray ooze of a melting pot--the best and worse of "democracy" battling it out under the cooperation of industry and marketing afficionados.


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