Garin Hess's Reviews > In Search of the Obvious: The Antidote for Today's Marketing Mess

In Search of the Obvious by Jack Trout
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U 50x66
's review
May 30, 2010

really liked it
Read in March, 2010

Best book I've read so far about differentiating your business from the competition and how to communicate it. Essential reading for any serious business practitioner.
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