It took me almost 3 months to finish reading this book. The book has a lot of marketing strategy that I saw how it was being used with my mom when sheIt took me almost 3 months to finish reading this book. The book has a lot of marketing strategy that I saw how it was being used with my mom when she was buying the apartment. It talks a lot about how we actually think when we make a purchase. It's not just about the psychology of persuasion, but a lot on how another person can influence and change our original intention of making the purchasing decision.
Some parts of the book are very relatable to me and exciting to read, while some other parts felt more like reading a textbook. Especially the part when it's trying to reference history. In general, it's a good one. I would recommend it to everyone just so you don't be fooled when the market is trying to take away your money.
Steps to purchase: 1. List the reason of why you want to buy this item (e.g. car to work) 2. List all the requirements and must-have features that you're looking for on this item (e.g. price, gasoline/eletric, 4 people seat, etc) 3. Bring the list and meet the salesperson. If it doesn't satisfy the requirement list, don't purchase it regardless of what the sales said. If other proposal being suggested, don't agree on the spot. Take the suggestion home and think about. You won't miss out on anything no matter how urgent the sale is. ...more
Half way through this book but it gets really boring. Kinda disappointing.
This is basically a word-to-word transcript from some interviews with "succeHalf way through this book but it gets really boring. Kinda disappointing.
This is basically a word-to-word transcript from some interviews with "successful real estate agents". The beginning is kinda interesting because you kinda see how they're thinking differently, but it gets really dry after the same questions are being asked to different people over and over. These people are successful so the answers that interviewees give are more or less the same (at least the people they interviewed all give similar answers).
Not a fan of italicized text, not to mention paragraphs. I get it that they try to distinguish who said what but playing with font style is just annoying.
This book promotes Richard Robbins too much.
I just picked up this book coz I saw Dan was co-author with this one and thought it'd give real tips on how to become a million dollar agent. Certainly didn't expect it to be a full transcript of sit down interviews and no direction after finishing a chapter. Like how do I start? Their stories are somewhat inspirational, but then what does it have to do with me? There's no implementation direction that guide you. Just some boring transcript.
It's so terrible to read that I'm not sure how it ended up being "#1 Amazon Best Seller". Putting this book back on shelf until I finish reading other good ones. Don't buy this book. Borrow it from a friend. I paid CDN$18 and definitely not worth the full buck. There're definitely better ones out there.
Giving it a 2-star just coz some sentences spark me. Other than that, the mindsets and ideas aren't new....more
This book is not as bad as some of the other reviews mentioned. The author basically shared his experience on what made him more productive and organiThis book is not as bad as some of the other reviews mentioned. The author basically shared his experience on what made him more productive and organized the points here. The points are solid and I enjoy reading it overall. ...more