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Buyology: Truth and Lies About Why We Buy and the New Science of Desire
3.76
it was ok
It happens quite often. That expectations are quite high and then they are not fulfilled at all . Except for the first chapter, which is about anti ...more
not set
Aug 10, 2011
 
Perfect Pitch: The Art of Selling Ideas and Winning New Business
4.04
really liked it
Perfect Pitch is probably the best book about presentations and presenting that I have ever read. Gets really to the core of any good presentation ...more
Nov 15, 2011
Aug 10, 2011
 
A Technique for Producing Ideas
4.05
really liked it
Long books are not meant to be read. That is what author had probably in mind when writing this little book (maybe to strong word for about 50 pages). ...more
not set
Aug 10, 2011
 
How NASA Builds Teams: Mission Critical Soft Skills for Scientists, Engineers, and Project Teams
3.71
it was ok
The whole book just feels like self praise which is at least dubious when we take into account NASA as one of the least effective institutions out ...more
not set
Aug 10, 2011
 
Hegemony or Survival: America's Quest for Global Dominance
3.97
liked it
Interesting view on the US foreign policy. But after the first half it seemed as repetition of almost the same arguments again and again to support ...more
not set
Aug 10, 2011
 
The Brand Gap
4.03
really liked it
Nice to go through, but I am glad that I boight "Zag" instead. Maybe too generic for my taste.
not set
Aug 10, 2011
 
The Prince
3.81
liked it
Good old times.:-) "...fortune is a woman, and if you wish to keep her under it is necessary to beat and ill-use her..."

Sep 08, 2017
Sep 03, 2017
 
Politics
3.94
None
not set
Sep 18, 2011
 
The Negative (Ansel Adams Photography, #2)
4.40
really liked it
None
not set
Aug 10, 2011
 
A Clockwork Orange
3.99
None
not set
Aug 10, 2011
 
Songs of Innocence and of Experience
4.11
None
not set
Jul 16, 2013
 
Meditations
4.23
really liked it
None
not set
Aug 10, 2011
 
The Elements of Style
4.19
None
not set
Aug 10, 2011
 
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
3.87
really liked it
None
Mar 22, 2015
Aug 10, 2011
 
Of Mice and Men
3.87
really liked it
None
not set
Aug 10, 2011
 
Why We Buy: The Science of Shopping
3.90
really liked it
None
not set
Aug 10, 2011
 
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
3.99
None
not set
Apr 23, 2014
 
Flow: The Psychology of Optimal Experience
4.11
None
not set
Aug 23, 2015
 
Second Foundation (Foundation #3)
4.26
really liked it
None
not set
Aug 10, 2011
 
Fight Club
4.19
it was amazing
None
not set
Aug 10, 2011
 
Contemporary Strategy Analysis: Concepts, Techniques, Applications
3.85
None
not set
Aug 10, 2011
 
Star Trek 1
3.72
really liked it
None
not set
Mar 09, 2013
 
Dreams of the Raven
3.63
None
not set
Mar 09, 2013
 
Star Trek II: The Wrath Of Khan (Star Trek TOS: Movie Novelizations, #2)
4.08
None
not set
Mar 09, 2013
 
How to Read a Film: The World of Movies, Media, Multimedia: Language, History, Theory
3.84
None
not set
Aug 10, 2011
 
Expert Political Judgment: How Good Is It? How Can We Know?
4.04
None
not set
Oct 12, 2011
 
Second Treatise of Government
3.77
None
not set
Aug 10, 2011
 
The Lonely Crowd: A Study of the Changing American Character
3.84
None
not set
Aug 10, 2011
 
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
3.99
really liked it
None
not set
Jul 10, 2013
 
The Structural Transformation of the Public Sphere:An Inquiry into a Category of Bourgeois Society
3.86
liked it
None
not set
Aug 10, 2011
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