This was a really good little story. Rey Wright can really paint a picture with words! It first read kind of like a story for kids/teens because itThis was a really good little story. Rey Wright can really paint a picture with words! It first read kind of like a story for kids/teens because it seemed a bit... quaint, but it definitely was not! Ahh! It reads really fast, which I guess makes sense because it was short, but nonetheless you're definitely gonna want to read it in one go. I had an inkling about how I thought it was going to end but boy was I wrong!...more
For any author contemplating going wide, like I am, this is a very informative and quick read. Patty goes into each retailer inVery informative
For any author contemplating going wide, like I am, this is a very informative and quick read. Patty goes into each retailer in detail, and makes the whole overwhelming process much more manageable! ...more
I used many of these techniques without having a name for it, and thought I was super duper smart, but the technique of massGood stuff
I used many of these techniques without having a name for it, and thought I was super duper smart, but the technique of mass sending/integration really set this book apart (without being spammy and with adding personal touches) and is a great idea......more
It’s no secret that Amazon is the goliath of the book-publishing world. They control about 70% of the market, and for self-publishers, even more. LikeIt’s no secret that Amazon is the goliath of the book-publishing world. They control about 70% of the market, and for self-publishers, even more. Like Google, they can change their rules arbitrarily and flip the script for marketers, publicists, promoters, and even authors overnight, and there’s not a whole lot you can do about it. The last thing you want to do is piss off the giant, so it’s up to us (the writers) to stay on top of the rules and regulations of Amazon’s ToS policies.
Amazon is the source of many cottage industries coming into existence (such as newsletter promotion companies like BookBub), but that can all change on a whim. It seems that for every new promotion site that sprouts into existence, another three are snuffed out and forced to close shop—either for ToS violations, a lack of clients, or their stream-of-income strategies become obsolete and no longer viable.
I mention all this for one reason: relevance. Like many authors, I’m keen on reading the newest ebooks about book promotions, marketing and launch strategies, and tips and tricks in the publishing world. Each one seems to offer me new things to think about.
But not all ebooks about ebooks are created equal. First, you have to take into account when it was written. Is an ebook about publishing in 2012 going to be as relevant as something written within the last year? Probably not. That doesn’t mean the 2012 book is completely useless, but things change over time, and in the case of Amazon, those changes come fast and harsh.
That brings me to Mimi Emmanuel’s ebook, The Holy Grail of Book Launching. It was written and published in late-2016, so, at the time of writing this (Feb. 2017), it’s very relevant for today’s market.
First off, let me start by saying that the Holy Grail is one of the longer, most information-packed books about indie publishing that I have read. Its size can be a little daunting, but Mimi does a great job of lessening the overwhelm factor by splitting the book into three parts: Volume One lists the skeleton of the book—namely, the 10 essential steps that Mimi takes to launch her own books. Keep in mind that she’s a bestselling author in her own right, so it’s smart to heed her words. Volume Two dives into the nitty-gritty aspect of indie publishing. If Volume One is the skeleton of the process, Volume Two is the muscle and sinew that helps move everything. This is the longest part of the book, and goes into great detail about the former 10 steps, one-by-one. Volume Three is a case study section of friends and colleagues of Mimi’s who describe their own tips and tricks and launch strategies. It tells of different people’s successes—such as Chandler Bolt, Michael Hyatt, and Jenny Wagner—and how they got there. This is one of my favorite sections, because it adds information, while also showcasing Mimi’s wide reach of friends. It definitely validates Mimi (and her book) as a tried-and-true juggernaut of the indie publishing landscape.
The Holy Grail of Book Launching is chock-full of links and features that redirect to Mimi’s website for additional downloadable content. Some of my favorite additional perks are the “Step-by-Step Marketing Plan,” and “Promos I Love,” which are basically two 30-day calendars that describe Mimi’s exact approach to launching, from 30 days out, to launch day. Having these two calendars side-by-side, taped to your wall, is a good way of staying grounded and focused on your launch.
Another one of my favorite bits of downloadable content is the “200 Facebook Groups for Publishing Your Book,” and “100 Top Promo Sites by Alexa Rank.” These were put together by her Virtual Assistant and friend, respectively, but they are a greatly added benefit. These four things alone might be worth the price of admission, but the Holy Grail doesn’t stop there.
Mimi’s book shows you how to grow a support group or “street team,” who will help you in your launch from the background. She has a “Social Media Checklist” for you to use, in order to help grow your readership.
At the end of the day, Mimi Emmanuel’s book is all about focusing on your story (see: “Your Story is Your Legacy”) while helping you with the ingredients necessary for a successful ebook launch. Granted, there are quite a few typos and awkward phrases. It can be a little bit of a pain to have to download and unzip extra content from a third-party site (then again, she’s just practicing what she preaches—sending you to her site, getting more readers). And the book can be a bit overwhelming.
But with all that being said, Mimi’s launch strategy is tried-and-tested, it’s relevant for today’s rapidly changing ebook market, and it’s a great read. It’s also very hopeful and encouraging (while some other ebooks about publishing have a doom and gloom ambiance, this one does not). In her own personal story, Mimi seems to have been through hell and back, so for her to offer so much sage advice, and with such an optimistic attitude, is a great thing to see.
I rate The Holy Grail of Book Launching 4.5 out of 5 stars.
Let me know your thoughts in the comments! Have you read Mimi’s book? What did you like/didn’t like about it? What are your favorite ebooks about indie publishing?...more