Through fifty years of American presidential and national elections, this book explains why campaigns succeed and fail. The evidence is overwhelming tThrough fifty years of American presidential and national elections, this book explains why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote. In this order they are: their feelings toward the parties and their principles, their feelings toward the candidates, and if they haven't decided by then, their feelings toward the candidates' policy positions.
He uses examples of past campaigns and why they either succeeded or failed. The principles in this book can be used to market a product or brand, as the principles are of human psychology and why we make decisions....more
This is one of the best books on explaining the human ego. It teaches how to manage it for the well being of the individual and the world. Tolle makesThis is one of the best books on explaining the human ego. It teaches how to manage it for the well being of the individual and the world. Tolle makes it clear that the ego is built from the past, and explains the components that encompass.
This book is on the Oprah Book Club list, and most every book she recommends will help us all understand each other better, while making our world a more enjoyable and productive place to live....more
Super book. Simple and to the point. Joe critiques several winning ads in one of the chapters. Definitely worth the price. Joe is one of the best copySuper book. Simple and to the point. Joe critiques several winning ads in one of the chapters. Definitely worth the price. Joe is one of the best copywriters of all time....more
Awesome book. Robert is one of the top 5 copywriters of all time. Even though he lived and marketed in the early 1900's doesn't mean his principles anAwesome book. Robert is one of the top 5 copywriters of all time. Even though he lived and marketed in the early 1900's doesn't mean his principles and techniques don't work still today. ...more
The Grandfather of modern day marketing. He is the inventor of the coupon. He invented the coupon for a reason most people wouldn't guess. Claude HopkThe Grandfather of modern day marketing. He is the inventor of the coupon. He invented the coupon for a reason most people wouldn't guess. Claude Hopkins invented the coupon to 'track' sales. How else would he know which ads were getting responses? How clever! His advice "track everything." Back in the days of newspaper and periodical advertising the cost was expensive. With no free emailing tracking an advertisement was crucial. He was a master at split testing (using more than one offer, tracking results, and finding the winner.)
This book was written in the early 1900's and the principles are still as fresh today as they were then. Human nature hasn't changed. Just because we have more methods to get our messages out with doesn't mean the principles have changed. A must read of you are in business, selling, or a stay at home Mom. Everyone needs to understand human psychology, even if it's with their spouse at the dinner table or with their kids out at the mall. Thanks Papa Claude!!...more
Eugene proves people never change. Times may change and technology but the inner soul of humans will not. What worked in Caesars time still works todaEugene proves people never change. Times may change and technology but the inner soul of humans will not. What worked in Caesars time still works today. The main thing this book portrayed is how most things are just a recreation of something that has already been created. The problems people have with marketing are mainly how to get attention and keep the interest of the reader or viewer. Eugene explains how to do this while making your product unique even though your audience is aware it may be purchased somewhere else. In a world of parity this book shows you how to stand out.
There is a special formula for obtaining uniqueness. Precisely that is what's in this book. These principles will hold true forever. There's no wonder Breakthrough Advertising sells for such a high price on Amazon. I would recommend it highly to anyone in sales or anyone in the 'people business' of any kind. To be blunt, everyone on the planet needs to read this book. It will help you communicate your ideas much more effectively. ...more
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