Having taken her class in person, the first half of this book was a nice review of the content covered in the course. I enjoyed this book greatly and Having taken her class in person, the first half of this book was a nice review of the content covered in the course. I enjoyed this book greatly and am excited that this content can now reach a greater audience. ...more
When I started reading this book I was doubting the use of a fictional story to share a series of points, but it really worked. The use of story has hWhen I started reading this book I was doubting the use of a fictional story to share a series of points, but it really worked. The use of story has helped retention and further consideration. Great, fast read. Highly recommend. ...more
Having been a long time fan of Peter Morville, I found this book to be disappointing. It felt disjointed and rambling, with a lot of opinions about peHaving been a long time fan of Peter Morville, I found this book to be disappointing. It felt disjointed and rambling, with a lot of opinions about personal matters and not very much substance. Still enjoyed the read but felt it didn't provide as much as his other books....more
A fun book to read and a great book for anyone starting out in the field of web analytics. I especially liked the section that outline the key charactA fun book to read and a great book for anyone starting out in the field of web analytics. I especially liked the section that outline the key characteristics of a web analytics professional and what Brent looks for when hiring. This could be useful for someone considering the field....more
I really enjoyed how this book provided little histories on how HTML came to be what it was. The narrative made the content much more enjoyable. As foI really enjoyed how this book provided little histories on how HTML came to be what it was. The narrative made the content much more enjoyable. As for the nuts and bolts content, it was just what I needed to get me down the road with HTML5....more
I wish Steve would write how-to books for all sort of stuff. The instructions were so clear and concise, the chapters were short, there were just the I wish Steve would write how-to books for all sort of stuff. The instructions were so clear and concise, the chapters were short, there were just the right number of jokes. A great book to read if you are writing a how-to book or article. It made me want to go do some usability testing....more
While many things in analytics have changes since 2009, I thought this book still had some great nuggets about defining KPIs and really diving into thWhile many things in analytics have changes since 2009, I thought this book still had some great nuggets about defining KPIs and really diving into the most important data to drive business forward....more
Written ten years ago, I was surprised by how well much of the advice held-up. Sure there were some funny paragraphs about out-moded technology, but oWritten ten years ago, I was surprised by how well much of the advice held-up. Sure there were some funny paragraphs about out-moded technology, but overall it was a solid introduction to web analytics. Worth reading if you are doing a super deep dive into analytics....more
While this book is starting to feel dated, there are still good nuggets of information, especially for someone who is just getting started in the worlWhile this book is starting to feel dated, there are still good nuggets of information, especially for someone who is just getting started in the world of web analytics. ...more
While entertaining to read, I didn't trust the author. I would have liked to know exactly who sponsored his studies right up front, instead of never dWhile entertaining to read, I didn't trust the author. I would have liked to know exactly who sponsored his studies right up front, instead of never directly listing his sponsorship. Also, I found many of the examples of how brands influenced our decision making to fall flat....more
This was not a joy, fun or very important to read. It was a long, dry, slog through outdated concepts. I can see how this book could be important as pThis was not a joy, fun or very important to read. It was a long, dry, slog through outdated concepts. I can see how this book could be important as part of the history of design and that it served a purpose many years ago. But today I think there are better books on usability and design....more
![Excel 2010 Formulas [With CDROM]](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1348337034l/9020419._SX50_.jpg)
![Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1400843475l/6867604._SX50_.jpg)
Loading...
