Jeff Bezos is a visionary on par with Steve Jobs, but he hasn't gotten the same attention. Some of the things that Bezos did seem, to me at least, toJeff Bezos is a visionary on par with Steve Jobs, but he hasn't gotten the same attention. Some of the things that Bezos did seem, to me at least, to be more incredible than Jobs' (obviously superb) accomplishments.
Bezos created an online store that delivers physical goods, and in the process he (and the folks he brought into Amazon) had to figure out some incredibly complex logistics. And he/they had to also maneuver around entrenched resistance in every industry whose products he sold (e.g. books, electronics, toys, music etc.).
People in the book industry still are railing against Amazon and complain it adversely affected their biz. Bezos' response is cool and accurate: "Amazon isn’t happening to the book business,” he likes to say. “The future is happening to the book business."
Bezos saw the future of the Internet in time to start creating a company that delivers physical books, and then other products. He saw the future of letting customers review those products, and letting negative reviews appear without being mediated. He saw the future of Google and invested in it early and made his first mini-fortune there (just as Steve Jobs made his big money first by investing in Pixar).
Bezos is a lot like Jobs, although there are differences. Jobs was more interested in aesthetics. But they both knew how to bend others to their visionary will. And Bezos, unlike Jobs, didn't have any major mis-steps that caused him to lose control of his company. Bezos might come across to some as too cold and calculating, but that's how any visionary who is creating a company that requires the coordinated efforts of other humans will always come across to many folks.
How Bezos came to have his vision, and how he executed on it is the interesting thing. And this book does an excellent job of explaining it. This book should be read by anyone in business who deals with corporate logistics (especially supply-chain logistics), and anyone interested in the recent history of how the Internet came to dominate our everyday lives....more