Martin Lindstrom’s ‘The Ministry of Common Sense’ chronicles bizarre rules, practices and the “invisible red tape” that surrounds employees and corporMartin Lindstrom’s ‘The Ministry of Common Sense’ chronicles bizarre rules, practices and the “invisible red tape” that surrounds employees and corporations. The Ministry of Common Sense is a funny and breezy read. While it does not reveal anything you didn’t know. It’s like that cup of coffee you got your hands on, sitting through a boring three-hour meeting. Read a detailed review and get the summary on my blog....more
The title was a dead giveaway, but I hoped to be surprised by the contents. Today, as marketing practitioners we are besieged by exaggerated claims anThe title was a dead giveaway, but I hoped to be surprised by the contents. Today, as marketing practitioners we are besieged by exaggerated claims and constantly shapeshifting buzzwords. Salesmen, masquerading as thought leaders, prophesize the death of marketing as we know it (yet again) and then blithely pitch their wares to resuscitate your business. And all of this is cheered by a gaggle of smug experts in the marketing echo chambers and fanned by a credulous press and self-congratulatory awards. Quantum Marketing repeats most of "what could happen" with AI, black-chain etcetera. Almost to balance out, has a section on Behavioral Economics, Creativity etc. It's poorly edited, some sections read like rambling thoughts dictated and put together as a book. Overall, lacks both a strong PoV and depth. The author may be great marketer, but a writer, he is not. As a global CMO, a brand owner and not an agency or consultant, this was an opportunity to remind all of marketing's strategic underpinnings & to not get distracted by fluff. To teach how to grow both brand and business, But in the end, all I can say is Et tu, Brute?...more
Hermann Simon’s Confessions of the Pricing Man, how price affects everything is probably the most important business (or marketing) book you haven’t hHermann Simon’s Confessions of the Pricing Man, how price affects everything is probably the most important business (or marketing) book you haven’t heard of. Hermann Simon doesn’t think much of a business that doesn’t make money. Like him, if you too are tired of the frenzy about “unicorns” that don’t make any money and want to sink your teeth into old fashioned conversations about profits, Confessions of the Pricing Man is a book you don’t want to miss. My blog has a more detailed review and a book summary....more
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