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Chip Heath

“It’s weird when you think about, isn’t it? What if the Rider had a more positive orientation? Imagine a world in which you experienced a rush of gratitude every single time you flipped a light switch and the room lit up. Imagine a world in which after a husband forgot his wife’s birthday, she gave him a big kiss and said, “For thirteen of the last fourteen years you remembered my birthday! That’s wonderful!” This is not our world. But in times of change, it needs to be. Our Rider has a problem focus when he needs a solution focus.”

Chip Heath, Switch: How to Change Things When Change Is Hard
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Switch: How to Change Things When Change Is Hard Switch: How to Change Things When Change Is Hard by Chip Heath
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