Laura Busche

“Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.”


Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine
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Powering Content: Building a Nonstop Content Marketing Machine Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche
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