Malcolm Gladwell

“In one experiment, for example, Latane and Darley
had a student alone in a room stage an epileptic fit. When
there was just one person nest door, listening, that person
rushed to the student's aid 85 percent of the time. But
when subjects thought that there were four others also
overhearing the seizure, they came to the student's aid only
31 percent of the time. In another experiment, people who
saw smoke seeping out from under a doorway would report
it 75 percent of the time when they were on their own, but
the incident would be reported only 38 percent of the time
when they were in a group. When people are in a group, in
other words, responsibility for acting is diffused. They
assume that someone else will make the call, or they assume
that because no one else is acting, the apparent problem —
the seizure-like sounds from the other room, the smoke
from the door — isn't really a problem”


Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference
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The Tipping Point: How Little Things Can Make a Big Difference The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
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