Walter Isaacson

“Ever since Apple's first brochure proclaimed "Simplicity is the ultimate sophistication," Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. "It takes a lot of hard word," he said, "to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”

Walter Isaacson, Steve Jobs
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Steve Jobs Steve Jobs by Walter Isaacson
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