“It is said that beauty is in the eye of the beholder. As a hypothesis about localization of function, the statement is not quite right – the brain and not the eye is surely the most important organ involved ... Whether it is beautiful or ugly or just conveniently at hand, the world of experience is produced by the man who experiences it (Neisser, 1967: 3).”

Ulric Neisser, Cognitive Psychology
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Cognitive Psychology Cognitive Psychology by Ulric Neisser
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