Richard P. Rumelt

“Not miscalculation, bad strategy is the active avoidance of the hard work of crafting a good strategy. One common reason for choosing avoidance is the pain or difficulty of choice. When leaders are unwilling or unable to make choices among competing values and parties, bad strategy is the consequence. A second pathway to bad strategy is the siren song of template-style strategy—filling in the blanks with vision, mission, values, and strategies. This path offers a one-size-fits-all substitute for the hard work of analysis and coordinated action. A third pathway to bad strategy is New Thought—the belief that all you need to succeed is a positive mental attitude. There are other pathways to bad strategy, but these three are the most common. Understanding how and why they are taken should help you guide your footsteps elsewhere. THE”


Richard P. Rumelt, Good Strategy Bad Strategy: The Difference and Why It Matters
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Good Strategy Bad Strategy: The Difference and Why It Matters Good Strategy Bad Strategy: The Difference and Why It Matters by Richard P. Rumelt
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