“Onerously, Korea still has not managed to wean itself off its reliance on the chaebols—the mega conglomerates like Samsung and Hyundai. True, these companies have clothed and fed the nation since the 1960s, but they are far too powerful, now more than ever: in 2012, the top ten companies in Korea generated over 75 percent of the nation’s GDP.2 If one of these companies fails, the whole nation”


Euny Hong, The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture by Euny Hong
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