“Hallyu started with Samsung.” In other words, the popularity of Korean music and movies is hard to separate from the confidence that Samsung created in Korea the Brand.”


Euny Hong, The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture by Euny Hong
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