“Korean-made video games now constitute a quarter of the world market. Even most Koreans have no idea how big Korea’s gaming industry.”


Euny Hong, The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture by Euny Hong
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