“Eating whole unprocessed foods is not about depriving yourself of tasty food—it’s not about avoiding things that taste good, like sweet foods or fatty foods. This is about depriving yourself of unnaturally neurologically rewarding food—food that has been professionally engineered to maximize the reward factor. That’s it. You can eat the tastes you crave, just not in processed form.”


Ari Whitten, Forever Fat Loss: Escape the Low Calorie and Low Carb Diet Traps and Achieve Effortless and Permanent Fat Loss by Working with Your Biology Instead of Against It
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Forever Fat Loss: Escape the Low Calorie and Low Carb Diet Traps and Achieve Effortless and Permanent Fat Loss by Working with Your Biology Instead of Against It Forever Fat Loss: Escape the Low Calorie and Low Carb Diet Traps and Achieve Effortless and Permanent Fat Loss by Working with Your Biology Instead of Against It by Ari Whitten
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