“Korean dramas also have huge audiences in Latin America—perhaps because of their emotional similarity to telenovelas. In South America, Korean dramas have become hits in Brazil, Chile, and Argentina. In Paraguay, some Korean dramas were dubbed not only in Spanish but also in the indigenous local dialect of Guarani. In”


Euny Hong, The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture by Euny Hong
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