“dramas are now beloved by Asia as a whole. In Taiwan, the airtime devoted to Korean dramas was getting so out of control that in 2012, Taiwan’s National Communications Commission called upon a Taiwanese network to reduce its primetime showings of Korean programs and increase the number of hours devoted to non-Korean shows.3 Korean”


Euny Hong, The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture by Euny Hong
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