Greg Thain

“The retailer is interested in the consumers’ behaviour in each of the two or three hundred categories it offers, but owing to a lack of critical mass in each category, the retailer does not have the budget or the personnel to discover the information. However, for a manufacturer, concentrating on a small set of categories, it is worthwhile. The manufacturer can relate in-store data with the information collected from consumer research: how consumers choose in this category, which consumers choose what, which brands compete most closely with each other and which command the greatest brand loyalty. Since”


Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
Read more quotes from Greg Thain


Share this quote:
Twitter icon

Friends Who Liked This Quote


To see what your friends thought of this quote, please sign up!

0 likes
All Members Who Liked This Quote

None yet!


This Quote Is From

Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store by Greg Thain
32 ratings, average rating, 3 reviews
Open Preview

Browse By Tag