“K-pop export model: the star-making process is so unpleasant that there are not many countries whose aspiring stars would put up with it. Korean youth, meanwhile, are used to intense sadomasochistic academic pressure, extreme discipline, constant criticism, and zero sleep. Of”


Euny Hong, The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture by Euny Hong
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