“Koreans are better at packaging and marketing. Look at Samsung, for example. With K-pop, the songwriters are not Korean. They’re European. The people who do the editing studied in the United States; they’re multinational. The dance choreographers are from everywhere. It’s really a factory.” Many”


Euny Hong, The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture by Euny Hong
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