Greg Thain

“Generics were not created to be a differential advantage against other retailers but to help the retailer control the manufacturer, and they became an important negotiating tool against national brands. By taking up shelfspace with generics, the retailer increased the competition for the remaining space between the national brands, which helped ratchet up listing fees. The”


Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store by Greg Thain
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