“By some definitions I am a millennial. I was born in 1980 and entered adulthood in the early 2000s, and my transition from child to adult lasted over a decade. However, I don’t identify as a millennial. If I had been born five months earlier I would have been branded Generation X, a label I don’t feel a strong connection to either. And no brand savvy sociologist came up with a term catchy enough to enter the zeitgeist for the in-betweeners born on the cusp.”


Steven Barker
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