Greg Thain

“Price-matching tactics can also curb the price-cutting zeal of the competition and restore order and profits. In one example, Big Star, a large supermarket in the United States, were suffering from price attacks by another supermarket, Food Lion. Big Star announced that they would ‘match to the cent and for all time’ Food Lion’s prices on a named set of competitive lines, listed in their Price Finder magazine. The”


Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store by Greg Thain
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