Greg Thain

“Kroger, one of the largest supermarket chains in the United States, use high–low pricing. For example, during the run-up to 2011 Thanksgiving, Kroger sold turkey cheaper than other retailers, at $0.98/pound. By providing the lowest price on the most compared product they got people to shop at their stores, and made their profit on potatoes, yams and other holiday items that were priced higher than at other retailers.”


Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
Read more quotes from Greg Thain


Share this quote:
Twitter icon

Friends Who Liked This Quote


To see what your friends thought of this quote, please sign up!

0 likes
All Members Who Liked This Quote

None yet!


This Quote Is From

Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store by Greg Thain
32 ratings, average rating, 3 reviews
Open Preview

Browse By Tag