Steven D. Levitt

“The more complex a problem is, the harder it is to capture good feedback. You can gather a lot of facts, and that may be helpful, but in order to reliably measure cause and effect you need to get beneath the facts. You may have to purposefully go out and create feedback through an experiment.”

Steven D. Levitt, Think Like a Freak
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Think Like a Freak Think Like a Freak by Steven D. Levitt
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