Howard Schultz

“A well-built brand is the culmination of intangibles that do not directly flow to the revenue or profitability of a company, but contribute to its texture. Forsaking them can take a subtle, collective toll.”


Howard Schultz, Onward: How Starbucks Fought for Its Life without Losing Its Soul
Read more quotes from Howard Schultz


Share this quote:
Twitter icon

Friends Who Liked This Quote


To see what your friends thought of this quote, please sign up!

0 likes
All Members Who Liked This Quote

None yet!


This Quote Is From

Onward: How Starbucks Fought for Its Life without Losing Its Soul Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz
14,278 ratings, average rating, 826 reviews
Open Preview

Browse By Tag