Greg Thain

“Many manufacturers use international advertising to spread the cost of advertising development and production; negotiations with media suppliers are also helped by size. Instead of amortising advertising internationally, retailers must amortise over a wider range of goods.”


Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store by Greg Thain
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