Greg Thain

“Retail brands are just as vulnerable as product brands to a loss of trust based on, for example, a major product quality failure, but the stakes and risks are much higher. A brand such as Tesco Basics has annual sales of £1 billion, so the value that can be lost is huge. Equally, the brand is composed of hundreds of products manufactured by third parties, so the risks of a product quality failure are magnified. Retailers”


Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
Read more quotes from Greg Thain


Share this quote:
Twitter icon

Friends Who Liked This Quote


To see what your friends thought of this quote, please sign up!

0 likes
All Members Who Liked This Quote

None yet!


This Quote Is From

Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store by Greg Thain
32 ratings, average rating, 3 reviews
Open Preview

Browse By Tag