Greg Thain

“If a new brand wants to build mindspace in a low-interest area, it is usually necessary to take a more aggressive approach: by forcing product use, borrowing or buying mindspace.”


Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store by Greg Thain
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