Greg Thain

“Two brands of toothpaste can sell alongside each other on a shelf, and consolidating them into one brand would make few savings and no sense. Whereas a store buying another store has an incentive to consolidate to create one chain with improved coverage because a retail chain benefits substantially from increasing its critical mass.”


Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store by Greg Thain
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