Greg Thain

“Retailers, in general, welcome brand proliferation from manufacturers but are increasingly wary of SKU proliferation within brands. While the number of brands offered has been shown to exert a positive correlation on store choice, the number of SKUs per brand and the number of sizes per brand actually have a slightly inverse effect.”

Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
Read more quotes from Greg Thain

Share this quote:
Twitter icon

Friends Who Liked This Quote

To see what your friends thought of this quote, please sign up!

All Members Who Liked This Quote

None yet!

This Quote Is From

Browse By Tag