“Gulliver arrives in new land and discovers acrid smell; finds whole country massaging cabbages; concludes they are doing it in service to the Wicker Man. Surely there must be a human sacrifice involved because such a society could not be sane. I simply did not see the payoff. Especially since I developed an anchovy allergy later in life, which meant I couldn’t eat kimchi even if I wanted to. Japan”


Euny Hong, The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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