Steven Shaviro

“Films and music videos, like other media works, are machines for generating affect, and for capitalizing upon, or extracting value from, this affect. As such, they are not ideological superstructures, as an older sort of Marxist criticism would have it. Rather, they lie at the very heart of social production, circulation, and distribution. They generate subjectivity, and they play a crucial role in the valorization of capital.”

Steven Shaviro, Post Cinematic Affect
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Post Cinematic Affect Post Cinematic Affect by Steven Shaviro
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