“The most important thing is to be excellent, interesting, authentic, or useful. To be the thing, not the thing that sells the thing. That's fantastic news for creative people, who specialize in the stuff. Thanks to toomuchness, creativity, once exclusively the province of poets, has suddenly become a business imperative.”


Andrew Essex, The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
tags: creativity
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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come by Andrew Essex
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