Greg Thain

“These techniques do not create greater value, except in impulse-buy categories such as soft drinks and confectionery, because most of them are easy to copy. The simplest way to increase sales volume is by dropping your prices, and the easiest way for competitors to recover their lost sales volume is by copying your strategy and dropping their prices even lower. Hence”

Greg Thain, Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store
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