“Agencies missed the significance of “shareholder value” and the change in priorities that it represented to their clients. They assumed, perhaps, that creativity and big ideas were eternal verities – that they were what clients needed under any circumstances. Shareholder value was just another management trend, buzzword of the month – nothing to worry about. The”

Michael Farmer, Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies
Read more quotes from Michael Farmer

Share this quote:
Twitter icon

Friends Who Liked This Quote

To see what your friends thought of this quote, please sign up!

All Members Who Liked This Quote

None yet!

Browse By Tag