“Psy is the paradigm shift within the paradigm shift. And his life and bewildering rise to fame are an embodiment of the changes in Korea and Korean society over the last few decades. Psy”


Euny Hong, The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture
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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture by Euny Hong
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