“Disney has diversified not through its key skills—after all, running a theme park or a cruise ship has little in common with making a cartoon—but through its audience. The people who go to Disney’s theme parks or buy its branded clothes are the same people who enjoy watching its cartoons and movies. This strategy—launching completely different products, aimed at existing customers—is horizontal diversification in action. How”

Tom Wainwright, Narconomics: How To Run a Drug Cartel
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Narconomics: How To Run a Drug Cartel Narconomics: How To Run a Drug Cartel by Tom Wainwright
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