David Ogilvy

“The most effective leader is the one who satisfies the psychological needs of his followers. For example, it is one thing to be a good leader of Americans, who are raised in a tradition of democracy and have a high need for independence. But the American brand of democratic leadership doesn’t work so well in Europe, where executives have a psychological need for more autocratic leadership. That is one of many reasons why it is wise for American agencies to appoint locals to lead their foreign subsidiaries.”


David Ogilvy, Ogilvy on Advertising
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Ogilvy on Advertising Ogilvy on Advertising by David Ogilvy
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